it does snot mean san diego will get a boost, too. cbs 5 reporter is in san francisco with a look at how the city benefits from the big game, don? >> reporter: that is right. neither team is from new orleans but that does not mean their hometowns are not going to get a hit, a financial hit. the reason may be because the fans just feel so pumped about their team's winning. >> what say super bowl worth to the rest of us? economists who tried to estimate the value come up with big numbers like $435 million for host city, new orleans. another claims people in the hometown of the super bowl contender like san francisco get an income boost of $120 a year in personal income, why? because we feel better about ourselves? >> it is good for the economy. absolutely it is good for the economy. you know, there is a relationship between mood and spending. when people feel good they spend a little bit more. >> they feel good right now. >> they feel really good right now. very excited right now. >> reporter: there are the obvious things that my off of